Hello again from Classic Swing Golf School in Myrtle Beach, SC!! Our program is not physically exhausting. We allow each student to go at his/her own pace and we do not spend hour upon hour pounding golf balls, making it ideal for women and seniors. The Classic Swing Golf School also offers Ladies-Only Sessions.
As I was preparing for today’s post, I read something interesting about the Women of Golf.
The details of the partnership
Announced last year, the arrangement — called a “merger” by The Associated Press — aligns the LPGA with one of the most powerful organizations in golf. Together with the PGA of America, and Big Four auditor KPMG, the LPGA will create a new major tournament to replace its long-standing LPGA Championship: The first KPMG Women’s PGA Championship is scheduled to be held June 8-14, 2015, at the Westchester Country Club in Rye, N.Y., with a purse of $3.5 million, which the organizations say is among the highest in women’s golf.The final two days of the tournament will be broadcast on NBC.
Not to be confused with the PGA Tour, the PGA of America is a not-for-profit organization centered on the 27,000-plus teaching professionals in the U.S. The organization also operates the Ryder Cup, PGA Championship, and the Senior PGA Championship.
Digging into the numbers
Herein lies the biggest reason women’s golf made the move: primetime exposure. The PGA of America has experience running some of the biggest events in men’s golf, so its expertise may take the LPGA to new heights.
In the press release from last week, Molly Solomon, an executive producer with Comcast’ (NASDAQ: CMCSA) Golf Channel, explained the strategy: “NBC and Golf Channel will be able to raise the profile of this Championship including broadcast coverage of the weekend action on NBC.” NBC reaches an estimated 112 million households in the U.S., about 35% more than the Golf Channel.
As Nielsen’s latest Year in Sports Media Report points out, the LPGA Championship, broadcast on the Golf Channel, was watched by a miniscule 400,000 viewers per day last year. That’s less than half the size of the audience of the 2013 U.S. Women’s Open, televised by NBC and Disney’s (NYSE: DIS) ESPN2.
Most likely, an expanded TV presence means the Women’s PGA Championship will reach the size of the sport’s most popular tournaments. Those typically draw at least a million viewers each day. But beyond television, the partnership could also bring the LPGA more sponsorship revenue. –
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